Signal Roads

Work with me

Hire me for one build, or on a retainer for ongoing builds and upkeep. Either way, the work ships as code your engineers can review.

Email me

Build or retainer

Not sure which fits? Email me what you want to change and I'll suggest one.

Build

One build from the menu below, with a fixed scope.

  • I work in your repo and tools for about four weeks.
  • A short check-in each week.
  • At the end you get the code, the docs and a walkthrough.
Email me about a build

Retainer

Ongoing builds, plus upkeep on what's already live.

  • New builds from the menu as your priorities change.
  • Fixes and improvements to the builds already running.
  • A set amount of my time each week, spent on what matters most that month.
Email me about a retainer

The build menu

How a build runs

It starts with an email to [email protected]. Include the build you want, a link to your product and what it runs on.

Email me
1

Email me

Tell me which build you want, send a link to your product and say what it runs on.

2

Agree the scope

If the build fits, we talk for 20 minutes and I send a written scope with a start date.

3

The build

I work in your repo and tools for about four weeks, with a short check-in each week.

4

The handoff

You get the code, the docs and a walkthrough for whoever maintains it.

Nicolaas Spijker

Six years in product marketing, now shipping the code.

I was Rock's first marketing hire and later led B2B product marketing at bunq. Today I work as a marketing engineer.

I still start with who the product is for and why they buy. Then I build the pages, product screens and emails around that, and hand them over as code your engineers can review.

Founders and marketing leads on working with me

"Nico's the perfect mix of strategy plus execution."

My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.

In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.

Santiago Mendez

Senior Growth Lead @Creditstar Group | Fintech & Product Marketing

"Nico doesn't just develop strategies, he ensures they deliver results."

Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.

Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.

Katarzyna Kosior

Leading PR & Communications @Disrupt.com | Brand Builder | C-Suite Advisor

"Nico brings practical thinking and steady momentum."

I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.

From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.

Kenzo Fong

AI Product at Airtable | Founder | Ex-Google, Android & Uber.

"Nico's the perfect mix of strategy plus execution."

My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.

In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.

Santiago Mendez

Senior Growth Lead @Creditstar Group | Fintech & Product Marketing

"Nico doesn't just develop strategies, he ensures they deliver results."

Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.

Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.

Katarzyna Kosior

Leading PR & Communications @Disrupt.com | Brand Builder | C-Suite Advisor

"Nico brings practical thinking and steady momentum."

I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.

From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.

Kenzo Fong

AI Product at Airtable | Founder | Ex-Google, Android & Uber.

"Nico's the perfect mix of strategy plus execution."

My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.

In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.

Santiago Mendez

Senior Growth Lead @Creditstar Group | Fintech & Product Marketing

"Nico doesn't just develop strategies, he ensures they deliver results."

Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.

Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.

Katarzyna Kosior

Leading PR & Communications @Disrupt.com | Brand Builder | C-Suite Advisor

"Nico brings practical thinking and steady momentum."

I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.

From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.

Kenzo Fong

AI Product at Airtable | Founder | Ex-Google, Android & Uber.

Common questions

What do you need from my side? +

I need access to the repo or tools the build touches, someone who can review and merge the code, and 20 minutes a week for the check-in.

Which stacks do you work in? +

New sites I build in Astro. Changes to your product, emails and tracking go into whatever your product already runs on, as pull requests your engineers review.

Can we get on a call first? +

After your email. If it looks like a fit, I'll reply with a link to book 20 minutes.

What if my project is bigger than one build? +

Then a retainer fits better. I work through the builds one after another and keep the finished ones maintained.