Let's work together!
Achieve sustainable growth through expert insights, tailored solutions, and trusted support.
Let's work together!
Achieve sustainable growth through expert insights, tailored solutions, and trusted support.
Let's work together!
Achieve sustainable growth through expert insights, tailored solutions, and trusted support.
Pricing & scope adjusted to your needs
Pricing & scope
adjusted to your
needs
Product marketing support that adds focus, consistency, and pipeline. Start with a free 20-min discovery call.
Product marketing support that adds focus, consistency, and pipeline. Start with a free 20-min discovery call.
From €500/month
From €500/month
From €500/month
Light growth
advisory
Light growth
advisory
Light growth
advisory
Weekly calls and async advice for managing core growth channels
Weekly calls and async advice for managing core growth channels
Weekly calls and async advice for managing core growth channels
For founders or marketing leads who are looking for an experienced outside perspective.
For founders or marketing leads who are looking for an experienced outside perspective.
1:1 strategy calls plus ongoing support through chat/mail
1:1 strategy calls plus ongoing support through chat/mail
Channel and funnel audits, strategy sessions, and proven templates & resources
Channel and funnel audits, strategy sessions, and proven templates & resources
Pricing based on scope
Pricing based on scope
Pricing based on scope
Custom growth
project
Custom growth
project
Custom growth
project
We define, plan and execute tightly-scoped, strategic GTM initiatives.
We define, plan and execute tightly-scoped, strategic GTM initiatives.
We define, plan and execute tightly-scoped, strategic GTM initiatives.
Working directly with your team for a scoped outcome or process
Working directly with your team for a scoped outcome or process
Projects tailored to a specific need: upcoming launches, testing and scaling a new channel, etc.
Projects tailored to a specific need: upcoming launches, testing and scaling a new channel, etc.
Async-first communication with calls to discuss strategy, touch base or brainstorm
Async-first communication with calls to discuss strategy, touch base or brainstorm
From €3500/month
From €3500/month
From €3500/month
Product Marketing & Growth Retainer
Product Marketing & Growth Retainer
Product Marketing
& Growth Retainer
I'll own recurring product marketing tasks or a specific growth channel
I'll own recurring product marketing tasks or a specific growth channel
I'll own recurring product marketing tasks or a specific growth channel
Flexible scope that covers product marketing ownerships and growth experiments
Flexible scope that covers product marketing ownerships and growth experiments
Scales based on channel scope and volume of experiments/creative output
Scales based on channel scope and volume of experiments/creative output
Collaboration with internal teams, as well as managing freelancers and/or marketing agencies
Collaboration with internal teams, as well as managing freelancers and/or marketing agencies
Tell me your goals and we'll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
Tell me your goals and I’ll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing
collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
Tell me your goals and we'll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free
scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
I help products with their growth journeys
I have spent 5+ years leading GTM strategy as a product marketing manager & GTM lead across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. You often find me building systems that do the heavy lifting, and automating repetitive work.
I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Katarzyna Kosior
Leading PR & Communications @Disrupt.com | Brand Builder | C-Suite Advisor
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
Kenzo Fong
AI Product at Airtable | Founder | Ex-Google, Android & Uber.
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Santiago Mendez
Senior Growth Lead @Creditstar Group | Fintech & Product Marketing
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
Frequently Asked Questions (FAQs)
Some commons questions
What does your retainer service include?
This is hands-on, part-time leadership, perfect if you need someone to own strategy and execution without hiring full-time. You get:
Strategic and operational support
Weekly or biweekly syncs
Dedicated workstreams (positioning, channel execution, analytics, growth ops)
Access to my frameworks, templates, and network
What are examples of scoped projects you've done in the past?
These are fixed-term engagements with clear deliverables — for example:
GTM or product launch strategy
Positioning and messaging framework
Channel audit and growth roadmap
Content strategy + execution plan
Competitive intelligence report
Can you help with hiring and onboarding for growth roles?
Absolutely. Many clients bring me in to help with recruiting for a growth role and guide their marketing hire — I help them set priorities, learn GTM fundamentals, and deliver high-quality work with strategic oversight.
How do you structure your pricing?
Pricing depends on the type of engagement — whether it’s ongoing advisory, a specific project, or fractional GTM support. Each model is designed to match the level of involvement and outcomes you need. After a short discovery call, I’ll share a proposal tailored to your goals and timeline.
Do you also help with investor pitches and funding prep?
Yes, I do. I work with founders to sharpen their story, traction, and GTM plan so they can pitch with confidence. We’ll make sure your deck, metrics, and positioning all line up with what investors are looking for. Most of the teams I help are gearing up for their Seed or Series A raise.
What does your retainer service include?
This is hands-on, part-time leadership, perfect if you need someone to own strategy and execution without hiring full-time. You get:
Strategic and operational support
Weekly or biweekly syncs
Dedicated workstreams (positioning, channel execution, analytics, growth ops)
Access to my frameworks, templates, and network
What are examples of scoped projects you've done in the past?
These are fixed-term engagements with clear deliverables — for example:
GTM or product launch strategy
Positioning and messaging framework
Channel audit and growth roadmap
Content strategy + execution plan
Competitive intelligence report
Can you help with hiring and onboarding for growth roles?
Absolutely. Many clients bring me in to help with recruiting for a growth role and guide their marketing hire — I help them set priorities, learn GTM fundamentals, and deliver high-quality work with strategic oversight.
How do you structure your pricing?
Pricing depends on the type of engagement — whether it’s ongoing advisory, a specific project, or fractional GTM support. Each model is designed to match the level of involvement and outcomes you need. After a short discovery call, I’ll share a proposal tailored to your goals and timeline.
Do you also help with investor pitches and funding prep?
Yes, I do. I work with founders to sharpen their story, traction, and GTM plan so they can pitch with confidence. We’ll make sure your deck, metrics, and positioning all line up with what investors are looking for. Most of the teams I help are gearing up for their Seed or Series A raise.
What does your retainer service include?
This is hands-on, part-time leadership, perfect if you need someone to own strategy and execution without hiring full-time. You get:
Strategic and operational support
Weekly or biweekly syncs
Dedicated workstreams (positioning, channel execution, analytics, growth ops)
Access to my frameworks, templates, and network
What are examples of scoped projects you've done in the past?
These are fixed-term engagements with clear deliverables — for example:
GTM or product launch strategy
Positioning and messaging framework
Channel audit and growth roadmap
Content strategy + execution plan
Competitive intelligence report
Can you help with hiring and onboarding for growth roles?
Absolutely. Many clients bring me in to help with recruiting for a growth role and guide their marketing hire — I help them set priorities, learn GTM fundamentals, and deliver high-quality work with strategic oversight.
How do you structure your pricing?
Pricing depends on the type of engagement — whether it’s ongoing advisory, a specific project, or fractional GTM support. Each model is designed to match the level of involvement and outcomes you need. After a short discovery call, I’ll share a proposal tailored to your goals and timeline.
Do you also help with investor pitches and funding prep?
Yes, I do. I work with founders to sharpen their story, traction, and GTM plan so they can pitch with confidence. We’ll make sure your deck, metrics, and positioning all line up with what investors are looking for. Most of the teams I help are gearing up for their Seed or Series A raise.
Ready for takeoff?
Looking for help with product positioning, messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads
Ready for takeoff?
Looking for help with product positioning, messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads
Ready for takeoff?
Looking for help with
product positioning,
messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads