Hi! I'm Nico.

Hi! I'm Nico.

Hi! I'm Nico.

I build marketing systems. In public.


Content pipelines, ad automation, design tooling, sales decks. All shipped with code for small growth teams. New build every Friday.

I build marketing systems. In public.


Content pipelines, ad automation, design tooling, sales decks. All shipped with code for small growth teams. New build every Friday.

One build log every Friday. No spam, no AI slop.

One build log every Friday. No spam, no AI slop.

Workflows over takes.

Most marketing content is the take, the framework, the listicle. The build log is the actual workflow.

The prompt, the code, the output, what broke. One system every Friday, fully open.

For operator-builders.

Marketers who code. Founders who design. One-person teams shipping like ten. If that's you, the build log is the manual you'd write for yourself if you had the time.

I help products with their growth journeys

Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.

I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.

I help products with their growth journeys

I have spent 5+ years leading GTM strategy as a product marketing manager & GTM lead across B2B startups & scale-ups in SaaS, Fintech & AI tools.

I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. You often find me building systems that do the heavy lifting, and automating repetitive work.


I help products with their growth journeys

Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.

I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.

Trusted by industry leaders

B2B growth & product marketing support across SaaS, AI tools & fintech

Trusted by industry leaders

B2B growth & product marketing support across SaaS, AI tools & fintech

Trusted by industry leaders

B2B growth & product marketing support across SaaS, AI tools & fintech

One build log per week.

Real workflows, the prompts, the code, the output.

Let’s chat

hello@signalroads.com

One build log every Friday. No spam, no AI slop.

Nicolaas Miguel Spijker

GTM Machines Builder

One build log per week. Real workflows, the prompts, the code, the output.

Let’s chat

hello@signalroads.com

One build log every Friday.

No spam, no AI slop.

Nicolaas Miguel Spijker

GTM Machines Builder

One build log per week.

Real workflows, the prompts, the code, the output.

Let’s chat

hello@signalroads.com

One build log every Friday. No spam, no AI slop.

Nicolaas Miguel Spijker

GTM Machines Builder