


Hi! I'm Nico.
Hi! I'm Nico.
Hi! I'm Nico.
I build marketing systems. In public.
Content pipelines, ad automation, design tooling, sales decks. All shipped with code for small growth teams. New build every Friday.
I build marketing systems. In public.
Content pipelines, ad automation, design tooling, sales decks. All shipped with code for small growth teams. New build every Friday.
One build log every Friday. No spam, no AI slop.
One build log every Friday. No spam, no AI slop.

Workflows over takes.
Most marketing content is the take, the framework, the listicle. The build log is the actual workflow.
The prompt, the code, the output, what broke. One system every Friday, fully open.
For operator-builders.
Marketers who code. Founders who design. One-person teams shipping like ten. If that's you, the build log is the manual you'd write for yourself if you had the time.


I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.

I help products with their growth journeys
I have spent 5+ years leading GTM strategy as a product marketing manager & GTM lead across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. You often find me building systems that do the heavy lifting, and automating repetitive work.

I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech

Katarzyna Kosior
Leading PR & Communications @Disrupt.com | Brand Builder | C-Suite Advisor
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.

Kenzo Fong
AI Product at Airtable | Founder | Ex-Google, Android & Uber.
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.

Santiago Mendez
Senior Growth Lead @Creditstar Group | Fintech & Product Marketing
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.

Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.

Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.

Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.

Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.

Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.

Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
One build log per week.
Real workflows, the prompts, the code, the output.
Let’s chat
hello@signalroads.com
One build log every Friday. No spam, no AI slop.

Nicolaas Miguel Spijker
GTM Machines Builder
© 2026 Signal Roads
One build log per week. Real workflows, the prompts, the code, the output.
Let’s chat
hello@signalroads.com
One build log every Friday.
No spam, no AI slop.

Nicolaas Miguel Spijker
GTM Machines Builder
© 2026 Signal Roads
One build log per week.
Real workflows, the prompts, the code, the output.
Let’s chat
hello@signalroads.com
One build log every Friday. No spam, no AI slop.

Nicolaas Miguel Spijker
GTM Machines Builder
© 2026 Signal Roads