One partner, packed with skills
Practical Product Marketing strategy plus custom processes that leverage AI and automation
One partner,
packed with skills
Practical Product Marketing strategy plus custom processes that leverage AI and automation
One partner, packed with skills
Practical Product Marketing strategy plus custom processes that leverage AI and automation
Product marketing
strategy
Product marketing
strategy
B2B product marketing experience across SaaS, AI tools & fintech
B2B product marketing experience across SaaS, AI tools & fintech
Positioning & Messaging
Clarifying who your product is for, why it matters, and how to communicate it
Positioning & Messaging
Clarifying who your product is for, why it matters, and how to communicate it
Competitive Intelligence
Competitor tracking and automated processes to gather intel and act on it in time
Competitive Intelligence
Competitor tracking and automated processes to gather intel and act on it in time
Sales Enablement Materials
Custom trainings and sales enablement materials to close more deals and focus the conversation on what really matters
Sales Enablement Materials
Custom trainings and sales enablement materials to close more deals and focus the conversation on what really matters
Growth Strategies
Test new organic and/or paid growth channels and quickly scale what works for your business
Growth Strategies
Test new organic and/or paid growth channels and quickly scale what works for your business
Product Launches
Conduct customer interviews, extract core insights for product & growth strategies focused on your users
Product Launches
Conduct customer interviews, extract core insights for product & growth strategies focused on your users
Product--led Growth
Retention, activations and upsell CRM levers, referral programs and building communities around your product
Product--led Growth
Retention, activations and upsell CRM levers, referral programs and building communities around your product
SEO & content strategy
Increase your brand visibility with organic reach on search and be recommended within ChatGPT conversations.
My processes leverage Custom GPTs, automation and intuitive templates to produce high quality content that ranks & converts, at scale.
Increase your brand visibility with organic reach on search and brand visibility with AI-conversation threads
My processes leverage Custom GPTs, automation and intuitive templates anyone can use to produce high quality content that ranks & converts, at scale.
Paid & organic creative strategy
From launch to growth, streamline creative production so your team can test multiple content types, faster, without sacrificing quality.
Scale creative output with automated, AI-powered systems that make high-quality newsletters, social posts, and ads. Fast, on-brand, and repeatable.
From launch to growth, streamline creative production so your team can test with multiple content types, faster, without sacrificing quality.
Scale creative output with automated, AI-powered systems that make high-quality newsletters, social posts, and ads. Fast, on-brand, and repeatable.
Tell me your goals and we'll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
Tell me your goals and we'll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free
scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
Tell me your goals and I’ll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing
collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
I help products with their growth journeys
I have spent 5+ years leading GTM strategy as a product marketing manager & GTM lead across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. You often find me building systems that do the heavy lifting, and automating repetitive work.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Katarzyna Kosior
Leading PR & Communications @Disrupt.com | Brand Builder | C-Suite Advisor
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
Kenzo Fong
AI Product at Airtable | Founder | Ex-Google, Android & Uber.
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Santiago Mendez
Senior Growth Lead @Creditstar Group | Fintech & Product Marketing
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
Frequently Asked Questions (FAQs)
Some additional information on my profile and services
What experience do you have with AI workflows?
I use AI tools for both creative and strategic work. I’ve built and configured custom GPTs for content and strategy, and I use tools like Midjourney, Nano Banana, Adobe Firefly, and ElevenLabs for design and voice assets. I only use AI when it genuinely adds value or efficiency and keep things real where it matters most for the brand.
What experience do you have with automation?
I automate creative workflows using components and plugins in Figma. I also have experience with Google scripts for automating Google drive/email and use tools no-code automations tools like n8n to automate admin tasks, sales processes, and marketing funnels. My goal is to reduce repetitive work and free up time for creative and strategic thinking.
What kind of SEO projects have you handled in the past?
I’ve built SEO funnels from scratch and scaled them to five-figure monthly organic traffic numbers. I use automation and AI for keyword research and content optimization. My expertise covers both the technical site setup (page configuration, and metadata) and the content strategy (topic clusters, AI-powered content writing).
What kind of creative experience do you have?
I’ve built systems that help design teams create assets faster and more consistently. I use Figma plugins and component workflows to adapt designs for different sizes, languages, and compliance needs. This setup lets designers produce assets at scale without losing quality.
What experience do you have in product marketing?
I’ve worked with multiple early-stage B2B SaaS startups including Rock and Bash covering growth in the verticals of B2B collaboration tools and AI productivity.
I was also the product marketing lead at the second largest digital bank in Europe, bunq; where I led efforts surrounding positioning, messaging and product launches of the business banking product suite.
What kind of companies do you work with?
I partner with early-stage startups, scale-ups, and enterprise teams exploring new products, innovation initiatives, or emerging markets. If you’re building something new or launching into unfamiliar territory, that’s where I can add the most value.
Do you focus on strategy or execution?
Both, but always in balance. I help teams define a strong go-to-market strategy, then set up smart processes to execute efficiently. The goal isn’t just a spray and pray across channels, but understanding who you're selling to and creating actionable experiments to test strategy.
I'm in a highly regulated industry, can you account for that in your strategies?
Yes. I’ve supported projects in highly regulated industries such as crypto, stocks, banking, and other financial products across European markets where compliance and user trust are critical. I know how to move fast while embedding regulatory requirements into your growth processes.
How are you different from other product marketing consultants?
Product Marketers are great at shaping the story: defining the positioning, messaging, and launch plans that bring a product to market. I do that too, but also gets hands-on with the systems behind growth; setting up the channels, automations, and feedback loops that make those stories scale. It’s strategy plus the infrastructure to make great ideas work in the real world.
Why should we choose you as our product marketing consultant?
I won't just draft a strategy and leave the full execution up to you. My work sits at the intersection of strategy, systems, and emerging tech. I combine sharp go-to-market thinking with hands-on execution that leverages the latest in automation and AI. You’ll get a partner who can see the big picture and build the engine to get you there.
What experience do you have with AI workflows?
I use AI tools for both creative and strategic work. I’ve built and configured custom GPTs for content and strategy, and I use tools like Midjourney, Nano Banana, Adobe Firefly, and ElevenLabs for design and voice assets. I only use AI when it genuinely adds value or efficiency and keep things real where it matters most for the brand.
What experience do you have with automation?
I automate creative workflows using components and plugins in Figma. I also have experience with Google scripts for automating Google drive/email and use tools no-code automations tools like n8n to automate admin tasks, sales processes, and marketing funnels. My goal is to reduce repetitive work and free up time for creative and strategic thinking.
What kind of SEO projects have you handled in the past?
I’ve built SEO funnels from scratch and scaled them to five-figure monthly organic traffic numbers. I use automation and AI for keyword research and content optimization. My expertise covers both the technical site setup (page configuration, and metadata) and the content strategy (topic clusters, AI-powered content writing).
What kind of creative experience do you have?
I’ve built systems that help design teams create assets faster and more consistently. I use Figma plugins and component workflows to adapt designs for different sizes, languages, and compliance needs. This setup lets designers produce assets at scale without losing quality.
What experience do you have in product marketing?
I’ve worked with multiple early-stage B2B SaaS startups including Rock and Bash covering growth in the verticals of B2B collaboration tools and AI productivity.
I was also the product marketing lead at the second largest digital bank in Europe, bunq; where I led efforts surrounding positioning, messaging and product launches of the business banking product suite.
Ready for takeoff?
Looking for help with product positioning, messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads
Ready for takeoff?
Looking for help with
product positioning,
messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads
Ready for takeoff?
Looking for help with product positioning, messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads